Value Cube

Valuation of Intangibles

Valuations & Modelling

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Your Brand is your biggest asset. Know its true worth. Contact us to discuss your Intangible Asset Valuation requirements.

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Assets We Value

Trademarks, Trade Names, Brand Logos, Domain Names.

Customer Lists, Order Backlogs, Customer Contracts.

Licensing Agreements, Franchise Agreements, Non-Compete Covenants.

Valuation of Brand & Intangible Assets: The Invisible Value

In the modern knowledge economy, physical assets like machinery and land no longer define a company’s true worth. Today, up to 80% of corporate value lies in Intangible Assets—your brand, your technology, your customer relationships, and your intellectual property (IP).

At Value Cube, we specialize in identifying, separating, and valuing these invisible drivers of growth. Whether for financial reporting, tax planning, or strategic licensing, we turn abstract concepts into defensible financial figures.

Why Value the Intangible?

Valuing IP is not just a theoretical exercise; it has immediate commercial and regulatory impacts in India:

  • When acquiring a company, you aren't just buying its balance sheet; you are buying its potential. Under Ind AS 103, acquirers must allocate the purchase price to identifiable intangible assets.
  • Our Role: We separate "Goodwill" from specific assets like Trademarks, Patents, Customer Lists, and Non-Compete Agreements.
  • The Benefit: Proper allocation ensures accurate depreciation/amortization schedules, preventing future P&L shocks and ensuring compliance with statutory audits.
  • 2. Raising Capital & Securitization
  • Startups often have few tangible assets but massive IP value.
  • We value your Software Code, Patents, or Copyrights to help you raise debt (IP-backed financing) or equity by demonstrating the intrinsic value of your technology stack to investors.

Our Methodology: The "Relief-from-Royalty" Approach

  • Valuing a brand requires more than a guess. We employ globally accepted methodologies:
  • Relief-from-Royalty (RFR) Method: The most common method for brands. We calculate the value based on the hypothetical royalty payments the company saves by owning the brand rather than licensing it.
  • Multi-Period Excess Earnings Method (MPEEM): Used for primary assets like Customer Relationships. We isolate the cash flows specifically attributable to the asset after deducting charges for all other contributory assets.
  • Cost Approach: Used for early-stage software or internally generated IP, focusing on the reproduction or replacement cost of the asset.

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